机读格式显示(MARC)

• 000 00878cam a2200289 a 4500

• 001 0000190618

• 003 CAL

• 005 20101013091900.0

• 008 050915s2007 njua b 001 0 eng

• 010 __ |a 2005027193

• 020 __ |a 9780136021131 |c CNY55.00

• 040 __ |a DLC |c DLC |d DLC

• 042 __ |a pcc

• 050 00 |a HF5415 |b .K625 2006

• 082 00 |a 658.8 |2 22

• 090 __ |a F713.5/A735(9)

• 093 __ |a F713.5 |2 4

• 099 __ |a CAL 022007091501

• 100 1_ |a Armstrong, Gary |q (Gary M.)

• 245 10 |a Marketing : |b an introduction / |c Gary Armstrong, Philip Kotler.

• 250 __ |a 9th ed.

• 260 __ |a Upper Saddle River, N.J. : |b Pearson Prentice Hall, |c c2007.

• 300 __ |a xxxii, 502, [112] p. : |b ill. ; |c 28 cm.

• 500 __ |a Kotler's name appears first on the earlier ed.

• 504 __ |a Includes bibliographical references and index.

• 650 _0 |a Marketing.

• 700 1_ |a Kotler, Philip.