机读格式显示(MARC)

• 000 01727cam a2200301 a 4500

• 001 0000224995

• 003 CAL

• 005 20130703153400.0

• 008 130703s2010 mauaf b 000 0beng

• 010 __ |a 2010003079

• 020 __ |a 9781591393085 (hardcover : alk. paper)

• 040 __ |a DLC |c DLC |d YDX |d BTCTA |d UKM |d YDXCP |d ZPX |d CIN

• 043 __ |a n-us---

• 050 00 |a HF5810.L3 |b C78 2010

• 082 00 |a 659.1092 |a B |2 22

• 090 __ |a K837.125.3/C955

• 093 __ |a K837.125.3 |2 5

• 099 __ |a CAL 022011108956

• 100 1_ |a Cruikshank, Jeffrey L.

• 245 14 |a The man who sold America : |b the amazing (but true!) story of Albert D. Lasker and the creation of the advertising century / |c Jeffrey L. Cruikshank and Arthur W. Schultz.

• 260 __ |a Boston, Mass. : |b Harvard Business Review Press, |c c2010.

• 300 __ |a viii, 435 p., [32] p. of plates : |b ill. (some col.) ; |c 24 cm.

• 504 __ |a Includes bibliographical references.

• 505 0_ |a The orator and the entrepreneur -- The Galveston hothouse -- Success in Chicago -- Salesmanship in print -- Growing up, breaking down -- The greatest copywriter -- Orange juice and raisin bread -- Fighting for Leo Frank -- Into the tomato business -- Saving baseball from itself -- Venturing into politics -- Electing a president -- The damnedest job in the world -- A family interlude -- A defeat and two victories -- Selling the unmentionable, and more -- Retrenching and reshaping -- Selling and unselling California -- The downward spiral -- Changing a life -- Finding peace -- The lasker legacy.

• 600 10 |a Lasker, Albert Davis, |d 1880-1952.

• 650 _0 |a Advertisers |z United States |v Biography.

• 650 _0 |a Advertising |z United States |x History |y 20th century.

• 700 1_ |a Schultz, Arthur W.