机读格式显示(MARC)

• 000 01460cam a2200301 a 4500

• 001 0000212913

• 003 CAL

• 005 20120906095600.0

• 008 120830s2008 mau 001 0 eng

• 010 __ |a 2008031408

• 020 __ |a 9781422146583 (pbk. : alk. paper) |c CNY20.00

• 040 __ |a DLC |c DLC |d TSU

• 050 00 |a HF5416.5 |b .H375 2008

• 082 00 |a 658.8/16 |2 22

• 090 __ |a F714.1/H339

• 093 __ |a F714.1 |2 4

• 093 __ |a F714.1 |2 5

• 099 __ |a CAL 022009107702

• 245 00 |a Harvard business review on pricing.

• 260 __ |a Boston : |b Harvard Business School Pub., |c c2008.

• 300 __ |a 209 p. ; |c 20 cm.

• 440 _4 |a The Harvard business review paperback series

• 500 __ |a A selection of articles previously published in the Harvard business review.

• 500 __ |a Includes index.

• 505 0_ |a How do you know when the price is right? / Robert J. Dolan -- Pricing and the psychology of consumption / John T. Gourville and Dilip Soman -- Managing price, gaining profit / Michael V. Marn and Robert l. Rosiello -- How to fight a price war / Akshay R. Rao, Mark E. Bergen, and Scott Davis -- Pricing policies for new products / Joel Dean -- Sigma pricing / Manmohan S. Sodhi and Navdeep S. Sodhi -- Price smarter on the Net / Walter Baker, Michael V. Marn, and Craig Zawada -- Making money with proactive pricing / Elliot B. Ross.

• 650 _0 |a Pricing.

• 710 2_ |a Harvard Business School Publishing Corporation.

• 730 0_ |a Harvard business review.