机读格式显示(MARC)

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• 003 CAL

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• 008 130703s2011 maua b 001 0 eng

• 010 __ |a 2010031417

• 020 __ |a 9781422131671 (hbk. : alk. paper)

• 020 __ |a 142213167X (hbk. : alk. paper)

• 035 __ |a (OCoLC)635461494

• 040 __ |a DLC |c DLC |d YDX |d BTCTA |d YDXCP |d BWX |d CDX |d IAD |d ILC |d UKMGB

• 050 00 |a HF5415.127 |b .B45 2011

• 082 00 |a 658.8/02 |2 22

• 090 __ |a F274/B516

• 093 __ |a F274 |2 4

• 093 __ |a F274 |2 5

• 099 __ |a CAL 022013003378

• 100 1_ |a Berman, Saul Jay, |d 1946-

• 245 10 |a Not for free : |b revenue strategies for a new world / |c Saul J. Berman.

• 260 __ |a Boston, Mass. : |b Harvard Business Review Press, |c c2011.

• 300 __ |a v, 224 p. : |b ill. ; |c 25 cm.

• 504 __ |a Includes bibliographical references and index.

• 505 0_ |a Segmentation -- Pricing innovation -- Payer innovation -- Package innovation -- Conclusion: Launching innovation.

• 520 __ |a What do you do when your products are as popular as ever but consumers just don't want to pay for them anymore? Berman identifies five trends that will force companies to reinvent their business models to minimize the negative impact of disruptive forces and maximize the revenue opportunities that shifting market trends create.

• 650 _0 |a Market segmentation.

• 650 _0 |a New products.

• 650 _0 |a Technological innovations.

• 650 _0 |a Digital media |x Economic aspects.

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• 998 __ |a NPU