机读格式显示(MARC)

• 000 00944nam a2200301 a 4500

• 001 0000212794

• 003 CAL

• 005 20120906081700.0

• 008 120829s2005 njua b 001 0 eng

• 010 __ |a 2004044713

• 020 __ |a 0131404121 |c CNY70.00

• 040 __ |a DLC |c DLC |d DLC

• 050 00 |a HF5823 |b .K45 2005

• 082 00 |a 659.1 |2 22

• 090 __ |a F713.8/L266(16)

• 093 __ |a F713.8 |2 5

• 094 __ |a 29.4197 |2 3

• 099 __ |a CAL 022005049255

• 100 1_ |a Lane, W. Ronald, |d 1940-

• 245 10 |a Kleppner's advertising procedure / |c W. Ronald Lane, Karen Whitehill King, J. Thomas Russell.

• 250 __ |a 16th ed.

• 260 __ |a Upper Saddle River, N.J. : |b Pearson/Prentice Hall, |c c2005.

• 300 __ |a xvii, 766 p. : |b col. ill. ; |c 29 cm.

• 504 __ |a Includes bibliographical references and index.

• 650 _0 |a Advertising.

• 700 1_ |a King, Karen.

• 700 1_ |a Russell, Thomas, |d 1941-

• 700 1_ |a Kleppner, Otto, |d 1899- |t Advertising procedure.