机读格式显示(MARC)
- 000 01051nam a22003017a 4500
- 008 190108s2013 maua 000 0 eng
- 020 __ |a 9781422187395 (hard cover)
- 040 __ |a DLC |c DLC |d DLC
- 099 __ |a CALB0220160011114m
- 100 1_ |a Lafley, A. G. |q (Alan G.)
- 245 10 |a Playing to win : |b how strategy really works / |c A.G. Lafley and Roger L. Martin.
- 246 30 |a How strategy really works.
- 260 __ |a Boston, Mass. : |b Harvard Business Review Press, |c 2013.
- 300 __ |a 260 p. : |b ill. ; |c 24 cm.
- 505 0_ |a Strategy = choice -- What is winning? -- Where to play -- How to win -- Playing to your strengths -- Managing what matters -- Thinking through strategy -- Shortening your odds.
- 610 20 |a Procter & Gamble Company.
- 650 _0 |a Strategic planning.
- 650 _0 |a Success in business.
- 650 _0 |a Organizational change.
- 700 1_ |a Martin, Roger L.