机读格式显示(MARC)

• 000 00629nam a2200241 a 4500

• 001 0000180588

• 003 CAL

• 005 20081029143900.0

• 008 851220s1986 nyua b 00110 eng

• 010 __ |a 85023176

• 020 __ |a 007044207X

• 040 __ |c PUL

• 090 __ |a F731/M996

• 093 __ |a F713.5

• 093 __ |a F731 |2 4

• 099 __ |a CAL 022000209582

• 100 1_ |a Myers, James H.

• 245 10 |a Marketing / |c James H. Myers.

• 260 __ |a New York : |b McGraw-Hill, |c c1986.

• 300 __ |a xx, 597 p. : |b ill. ; |c 25 cm.

• 440 _0 |a McGraw-Hill series in marketing

• 504 __ |a Includes bibliographies and indexes.

• 650 _0 |a Marketing.