机读格式显示(MARC)

• 000 00717cam a2200229 a 4500

• 001 0000180544

• 003 CAL

• 005 20081029113200.0

• 008 850710s1986 ohua b 00010 eng

• 010 __ |a 85062109

• 020 __ |a 0538195029 (pbk.)

• 040 __ |c PUL

• 090 __ |a F713.8/R842

• 093 __ |a F713.8

• 093 __ |a F713.8 |2 4

• 099 __ |a CAL 022000175767

• 100 1_ |a Rotzoll, Kim B.

• 245 10 |a Advertising in contemporary society : |b perspectives toward understanding / |c Kim B. Rotzoll, James E. Haefner ; consulting author, Charles H. Sandage.

• 260 __ |a Cincinnati : |b South-Western Pub. Co., |c 1986.

• 300 __ |a xiii, 155 p. : |b ill. ; |c 26 cm.

• 504 __ |a Includes bibliographies.

• 650 _0 |a Advertising.