机读格式显示(MARC)

• 000 01419cam a2200313 a 4500

• 001 0000213023

• 003 CAL

• 005 20120912160000.0

• 008 120830s2007 mau b 001 0 eng

• 010 __ |a 2007029812

• 020 __ |a 9781422117354 |c CNY40.00

• 020 __ |a 1422117359

• 035 __ |a (OCoLC)156975310 |z (OCoLC)154794580

• 040 __ |a DLC |c DLC |d YDX |d BAKER |d BTCTA |d YDXCP |d NLGGC

• 050 00 |a HF5415 |b .Q38 2007

• 082 00 |a 658.8 |2 22

• 090 __ |a F713.50/Q3

• 093 __ |a F713.50 |2 4

• 093 __ |a F713.50 |2 5

• 099 __ |a CAL 022008150967

• 100 1_ |a Quelch, John A.

• 245 10 |a Greater good : |b how good marketing makes for better democracy / |c John A. Quelch, Katherine E. Jocz.

• 260 __ |a Boston, Mass. : |b Harvard Business Press, |c c2007.

• 300 __ |a viii, 331 p. ; |c 25 cm.

• 504 __ |a Includes bibliographical references (p. 279-311) and index.

• 505 0_ |a Introduction: marketing and democracy -- Marketing as democracy -- Exchange: a promise is a promise -- Consumption: the happiness of pursuit -- Choice: UBU (you be you) -- Information: knowledge is power -- Engagement: ties that bind -- Inclusion: the more the merrier -- Marketing for democracy -- Politics: winner takes all -- Media: lapdog or watchdog? -- Programs: civic goods, civil services -- Nations: no quick fix -- Conclusion: toward a greater good.

• 650 _0 |a Marketing.

• 650 _0 |a Democracy.

• 700 1_ |a Jocz, Katherine E.