机读格式显示(MARC)

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• 005 20190108155000.0

• 008 190107s2013 nyuab b 001 0 eng

• 010 __ |a 2012030984

• 020 __ |a 9780078028922 (alk. paper)

• 020 __ |a 0078028922 (alk. paper)

• 035 __ |a (DLC)17414088

• 035 __ |a (DLC)2012030984

• 040 __ |a DLC |c DLC |d DLC

• 042 __ |a pcc

• 050 00 |a HF5415 |b .K452 2013

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• 090 __ |a F713.50/K39-2(5)

• 093 __ |a F713.50 |2 5

• 099 __ |a CAL 022013046102

• 100 1_ |a Kerin, Roger A.

• 245 10 |a Marketing : |b the core / |c Roger A. Kerin, Steven W. Hartley, William Rudelius.

• 250 __ |a 5th ed.

• 260 __ |a New York, NY : |b McGraw-Hill/Irwin, |c 2013.

• 300 __ |a xlvii, 507 p. : |b col. ill., col. maps ; |c 28 cm.

• 500 __ |a Map on lining papers.

• 504 __ |a Includes bibliographical references (p. 455-478) and index.

• 650 _0 |a Marketing.

• 700 1_ |a Hartley, Steven William.

• 700 1_ |a Rudelius, William.

• 856 4_ |b \201710241\ZJT201306024\022013046102\F001.jpg |u http://ftp-ab.calis.edu.cn:3000/view.asp?oid=\201710241\ZJT201306024\022013046102&type=1 |2 封面

• 856 4_ |b \201710241\ZJT201306024\022013046102\M001.jpg |u http://ftp-ab.calis.edu.cn:3000/view.asp?oid=\201710241\ZJT201306024\022013046102&type=3 |2 目次

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• 921 __ |a CASHL |b CEPIEC |c 9780393929423

• 921 __ |a CALIS_CEIPC_XWB |b CEIPC |c 9780078028922

• 998 __ |a CALIS