机读格式显示(MARC)

• 000 00836cam 2200265 a 4500

• 001 0000159015

• 003 CAL

• 005 20060926103900.0

• 008 060926s1992 nyua b 001 0 eng

• 010 __ |a 91035022

• 020 __ |a 0070067570

• 040 __ |a DLC |c DLC |d DLC

• 090 __ |a F550.6/C776

• 093 __ |a F550.6 |2 4

• 099 __ |a CAL 022000341177

• 100 1_ |a Bowersox, Donald J.

• 245 10 |a Strategic marketing channel management / |c Donald J. Bowersox, M. Bixby Cooper.

• 260 __ |a New York : |b McGraw-Hill, |c c1992.

• 300 __ |a xix, 488 p. : |b ill. ; |c 24 cm.

• 440 _0 |a McGraw-Hill series in marketing

• 504 __ |a Includes bibliographical references (p. 458-459) and index.

• 650 _0 |a Marketing channels |x Management.

• 650 _0 |a Business logistics.

• 650 _0 |a Physical distribution of goods.

• 700 1_ |a Cooper, M. Bixby.