机读格式显示(MARC)

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• 001 0000136643

• 003 CAL

• 005 20060314084900.0

• 008 060314s1999 si a b 001 0 eng d

• 010 __ |a 99912609

• 020 __ |a 0130109800 |d CNY270.00

• 040 __ |c T4I |d VPI |d DLC |d OUN

• 090 __ |a F713.56/K87(2)

• 093 __ |a F713.56 |2 4

• 099 __ |a CAL 022002006806

• 245 00 |a Marketing management : |b an Asian perspective / |c Philip Kotler ... [et al.].

• 250 __ |a 2nd ed.

• 260 __ |a Singapore : |b Prentice Hall, |c 1999.

• 300 __ |a xvi, 904 p. : |b ill. ; |c 24 cm.

• 504 __ |a Includes bibliographical references and indexes.

• 505 2_ |a Assessing marketing's critical role in organizational performance -- Building customer satisfaction through quality, service and value -- Winning markets through market-oriented strategic planning -- Scanning the marketing environment -- Developing new products -- Designing and managing global marketing strategies -- Selecting and managing marketing channels -- Managing direct and online marketing -- Organizing, implementing, evaluating, and controlling merketing activities.

• 650 _0 |a Marketing |x Management.

• 650 _0 |a Marketing |z Asia |x Management.

• 700 1_ |a Kotler, Philip.

• 920 __ |a 232010 |z 1

• 920 __ |a 245010 |z 1

• 920 __ |a 265010 |z 1

• 920 __ |a 233020 |z 2

• 920 __ |a 251050 |z 1

• 998 __ |a NUL