机读格式显示(MARC)

• 000 00822pam 2200265 4500

• 001 0000159098

• 003 CAL

• 005 20060926151800.0

• 008 060926s1990 nyua b 00110 eng

• 010 __ |a 89034951

• 020 __ |a 0024218219

• 040 __ |a DLC |c DLC |d DLC

• 090 __ |a F713.52/T918(5)

• 093 __ |a F713.52 |2 4

• 099 __ |a CAL 022000223142

• 100 1_ |a Tull, Donald S.

• 245 10 |a Marketing research : |b measurement & method : a text with cases / |c Donald S. Tull, Del I. Hawkins.

• 250 __ |a 5th ed.

• 260 __ |a New York : |b Macmillan, |c c1990.

• 300 __ |a xxii, 836 p. : |b ill. ; |c 24 cm.

• 490 0_ |a The Macmillan series in marketing

• 504 __ |a Includes bibliographical references and indexes.

• 650 _0 |a Marketing research.

• 650 _0 |a Marketing research |x Case studies.

• 700 1_ |a Hawkins, Del I.