机读格式显示(MARC)

• 000 01003pam 2200289 a 4500

• 001 0000159118

• 003 CAL

• 005 20060926153500.0

• 008 060926s1993 ilua b 001 0 eng

• 010 __ |a 92022766

• 020 __ |a 0256105162

• 020 __ |a 0256108250 (International student ed.)

• 040 __ |a DLC |c DLC |d DLC

• 090 __ |a F713.8/B427(2)

• 093 __ |a F713.8 |2 4

• 099 __ |a CAL 021999633999 |a CAL 022000245805

• 100 1_ |a Belch, George E. |q (George Eugene)

• 245 10 |a Introduction to advertising & promotion : |b an integrated marketing communications perspective / |c George E. Belch, Michael A. Belch.

• 250 __ |a 2nd ed.

• 260 __ |a Homewood, IL : |b Irwin, |c c1993.

• 300 __ |a 1 v.836p. (various pagings) : |b ill. (some col.) ; |c 29 cm.

• 504 __ |a Includes bibliographical references and indexes.

• 650 _0 |a Advertising.

• 650 _0 |a Sales promotion.

• 650 _0 |a Communication in marketing.

• 700 1_ |a Belch, Michael A.

• 740 0_ |a Introduction to advertising and promotion.