机读格式显示(MARC)

• 000 00940pam 2200277 a 4500

• 001 0000157996

• 003 CAL

• 005 20060921163500.0

• 008 060921s1993 nyua b 001 0 eng

• 010 __ |a 92046063

• 020 __ |a 0-07-010298-8 |c CNY60.00

• 040 __ |a DLC |c DLC |d DLC

• 043 __ |a n-us---

• 090 __ |a TN93/C319

• 093 __ |a TN93 |2 4

• 099 __ |a CAL 022000341174

• 100 1_ |a Carroll, Raymond L.

• 245 10 |a Electronic media programming : |b strategies and decision making / |c Raymond L. Carroll, Donald M. Davis.

• 260 __ |a New York : |b McGraw-Hill, |c c1993.

• 300 __ |a xii, 532 p. : |b ill. ; |c 25 cm.

• 440 _0 |a McGraw-Hill series in mass communication

• 504 __ |a Includes bibliographical references (p. 506-511) and index.

• 650 _0 |a Broadcasting |z United States |x Planning.

• 650 _0 |a Radio programs |z United States |x Planning.

• 650 _0 |a Television programs |z United States |x Planning.

• 700 1_ |a Davis, Donald M.