机读格式显示(MARC)

• 000 00900pam a2200301 a 4500

• 001 0000176800

• 003 CAL

• 005 20080226081800.0

• 008 011121s2003 mauab b 001 0 eng

• 010 __ |a 2001057963

• 020 __ |a 0072410752 |c CNY70.00

• 020 __ |a 0071151222 (international ed.)

• 020 __ |a 0072468963 (CD-ROM)

• 040 __ |a DLC |c DLC |d DLC

• 042 __ |a pcc

• 050 00 |a HF5415 |b .M29474 2003

• 082 00 |a 658.8 |2 21

• 090 __ |a F713.50/K39(7)

• 093 __ |a F713.50 |2 4

• 099 __ |a CAL 022003077391

• 245 00 |a Marketing / |c Roger A. Kerin ... [et al.].

• 250 __ |a 7th ed.

• 260 __ |a Boston, Mass. : |b McGraw-Hill/Irwin, |c c2003.

• 300 __ |a xliii, 741 p. : |b col. ill., col. map ; |c 29 cm.

• 440 _4 |a The Irwin/McGraw-Hill series in marketing

• 504 __ |a Includes bibliographical references (p. 682-710) and indexes.

• 650 _0 |a Marketing.

• 700 1_ |a Kerin, Roger A.