机读格式显示(MARC)

• 000 00749pam 2200241 a 4500

• 001 0000159027

• 003 CAL

• 005 20060926141400.0

• 008 060926s1992 nyua b 001 0 eng

• 010 __ |a 91021267

• 020 __ |a 0070067341

• 040 __ |a DLC |c DLC |d DLC

• 090 __ |a F713/B783

• 093 __ |a F713 |2 4

• 099 __ |a CAL 022001013325 |a CAL 022000238596 |a CAL 022002004543 |a CAL 021999633404

• 100 1_ |a Bovee, Courtland L.

• 245 10 |a Marketing / |c Courtland L. Bovee, John V. Thill.

• 260 __ |a New York : |b McGraw-Hill, |c c1992.

• 300 __ |a xxxi, 761, [100] p. : |b col. ill. ; |c 26 cm.

• 440 _0 |a McGraw-Hill series in marketing

• 504 __ |a Includes bibliographical references and indexes.

• 650 _0 |a Marketing.

• 700 1_ |a Thill, John V.