机读格式显示(MARC)

• 000 00733pam 2200253 a 4500

• 001 0000159251

• 003 CAL

• 005 20060927092300.0

• 008 060927s1987 nyua b 00110 eng

• 010 __ |a 86018492

• 020 __ |a 0070609438

• 040 __ |c PUL

• 090 __ |a F760.5/S792

• 093 __ |a F760.5 |2 4

• 099 __ |a CAL 022000210933

• 100 1_ |a Stanton, William J.

• 245 10 |a Fundamentals of marketing / |c William J. Stanton, Charles Futrell.

• 250 __ |a 8th ed.

• 260 __ |a New York : |b McGraw-Hill, |c c1987.

• 300 __ |a xx, 666 p. : |b ill. (some col.) ; |c 25 cm.

• 490 0_ |a McGraw-Hill series in marketing

• 504 __ |a Includes bibliographical references and indexes.

• 650 _0 |a Marketing.

• 700 1_ |a Futrell, Charles.