机读格式显示(MARC)

• 000 00796cam 2200253 a 4500

• 001 0000159072

• 003 CAL

• 005 20060926145700.0

• 008 060926s1990 ilua b 00010 eng

• 010 __ |a 89027719

• 020 __ |a 0673385655

• 040 __ |a DLC |c DLC |d DLC

• 090 __ |a F713.3/K51(3)

• 093 __ |a F713.3 |2 4

• 099 __ |a CAL 022000234852

• 100 1_ |a Kinnear, Thomas C., |d 1943-

• 245 10 |a Principles of marketing / |c Thomas C. Kinnear, Kenneth L. Bernhardt.

• 250 __ |a 3rd ed.

• 260 __ |a Glenview, Ill. : |b Scott, Foresman/Little, Brown Higher Education, |c c1990.

• 300 __ |a 765, 36, 18 p. : |b col. ill. ; |c 26 cm.

• 490 0_ |a Scott, Foresman series in marketing

• 504 __ |a Includes bibliographical references.

• 650 _0 |a Marketing.

• 700 1_ |a Bernhardt, Kenneth L., |d 1944-