机读格式显示(MARC)

• 000 00712pam a2200241 a 4500

• 001 0000180579

• 003 CAL

• 005 20081029143100.0

• 008 830928s1984 nyua b 00110 eng

• 010 __ |a 83019970

• 020 __ |a 0070088659

• 040 __ |c PUL

• 090 __ |a F731/B928

• 093 __ |a F713.5

• 093 __ |a F731 |2 4

• 099 __ |a CAL 022000252859

• 100 1_ |a Buell, Victor P.

• 245 10 |a Marketing management : |b a strategic planning approach / |c Victor P. Buell.

• 260 __ |a New York : |b McGraw-Hill, |c c1984.

• 300 __ |a xxi, 682 p. : |b ill. ; |c 25 cm.

• 440 _0 |a McGraw-Hill series in marketing

• 504 __ |a Includes bibliographical references (p. 666-672) and indexes.

• 650 _0 |a Marketing |x Management.