机读格式显示(MARC)
- 000 01255cam 2200397 a 4500
- 008 060314s2002 mauak 001 0 eng
- 050 00 |a HF5415.135 |b .M39 2002
- 099 __ |a CAL 022003023547
- 100 1_ |a Mason, Charlotte H.
- 245 14 |a The marketing game! : |b with student CD-Rom / |c Charlotte H. Mason, William D. Perreault, Jr.
- 260 __ |a Boston : |b McGraw-Hill/Irwin, |c c2002.
- 300 __ |a xviii, 100 p. : |b ill., forms ; |c 28 cm. + |e 1 CD-ROM (4 3/4 in.)
- 500 __ |a System requirements for computer disc: Window 95/NT98/2000/ME; 3MB of free RAM; tutorials require a multimedia PC (with sound) and CD-drive; TMGftp requires an Internet connection.
- 500 __ |a Includes index.
- 650 _0 |a Marketing |x Decision making.
- 650 _0 |a Management games.
- 700 1_ |a Perreault, William D.