机读格式显示(MARC)

• 000 01308nam a2200289 a 4500

• 001 0000212903

• 003 CAL

• 005 20120907085500.0

• 008 120830s2007 maua b 001 0 eng

• 010 __ |a 2007006551

• 020 __ |a 9781422101650 (hardcover : alk. paper) |c CNY20.00

• 020 __ |a 1422101657

• 040 __ |a DLC |c DLC |d UKM |d BAKER |d C#P |d YDXCP |d DLC

• 050 00 |a HF5415.153 |b .J63 2007

• 082 00 |a 658.4/06 |2 22

• 090 __ |a F713.55/J62

• 093 __ |a F713.55 |2 5

• 099 __ |a CAL 022008047096

• 100 1_ |a Joachimsthaler, Erich, |d 1956-

• 245 10 |a Hidden in plain sight : |b how to find and execute your company's next big growth strategy / |c Erich Joachimsthaler.

• 260 __ |a Boston, MA : |b Harvard Business School Press, |c c2007.

• 300 __ |a xiii, 253 p. : |b ill. ; |c 25 cm.

• 504 __ |a Includes bibliographical references (p. 225-234) and index.

• 505 0_ |a Looking from the outside in -- Capturing the ecosystem of demand -- Creating the demand landscape--Reframing the opportunity space -- Structuring the opportunity space -- Formulating a strategic blueprint for action -- Creating customer advantage -- Connecting with and engaging customers -- Internalizing the innovation and growth agenda.

• 650 _0 |a New products.

• 650 _0 |a Consumers' preferences.

• 650 _0 |a Consumers |x Research.