机读格式显示(MARC)

• 000 00955nam a2200301 a 4500

• 001 0000247769

• 003 CAL

• 005 20171226105600.0

• 008 171225s2007 njua b 001 0 eng d

• 010 __ |a 2005053527

• 020 __ |a 9780131866225

• 035 __ |a (OCoLC)61448283

• 040 __ |a DLC |c DLC |d YDX |d BAKER |d IXA |d BTCTA |d YDXCP |d NLGGC

• 042 __ |a pcc

• 050 00 |a HF5415.123 |b .C58 2007

• 082 00 |a 659.1 |2 22

• 090 __ |a F713.50/C648(3)

• 093 __ |a F713.50 |2 4

• 099 __ |a CAL 022007154965

• 100 1_ |a Clow, Kenneth E.

• 245 10 |a Integrated advertising, promotion, and marketing communications / |c Kenneth E. Clow, Donald Baack.

• 250 __ |a 3rd ed.

• 260 __ |a Upper Saddle River, N.J. : |b Pearson Prentice Hall, |c c2007.

• 300 __ |a xxiii, 515 p. : |b ill. (chiefly col.) ; |c 28 cm.

• 504 __ |a Includes bibliographical references and indexes.

• 650 _0 |a Communication in marketing.

• 650 _0 |a Advertising.

• 700 1_ |a Baack, Donald.