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• 000 00820pam a2200265 a 4500

• 001 0000210839

• 003 CAL

• 005 20120406082500.0

• 008 120326s2002 ilua b 001 0 eng

• 010 __ |a 2002022717

• 020 __ |a 0844215635 (alk. paper) |c CNY45.00

• 035 __ |a .b5555958x

• 040 __ |a DLC |c DLC |d SDU

• 050 00 |a HF5826.5 |b .S57 2002

• 090 __ |a F713.8/S623(6)

• 093 __ |a F713.8 |2 4

• 099 __ |a CAL 022003184548

• 100 1_ |a Sissors, Jack Zanville, |d 1919-

• 245 10 |a Advertising media planning / |c Jack Z. Sissors and Roger B. Baron ; foreword by Erwin Ephron.

• 250 __ |a 6th ed.

• 260 __ |a Chicago : |b McGraw-Hill, |c c2002.

• 300 __ |a xviii, 445 p. : |b ill. ; |c 25 cm.

• 504 __ |a Includes bibliographical references and index.

• 650 _0 |a Advertising media planning.

• 700 1_ |a Baron, Roger B.