机读格式显示(MARC)
- 000 01043cam a2200313 a 4500
- 008 160919s2004 maua b 001 0 eng
- 020 __ |a 0072549289 (alk. paper)
- 020 __ |a 9780072865615 (CD-ROM)
- 040 __ |a DLC |c DLC |d DLC |d PUL
- 050 00 |a HF5438.25 |b .W2933 2004
- 099 __ |a CAL 022004141076
- 100 1_ |a Weitz, Barton A.
- 245 10 |a Selling : |b building partnerships / |c Barton A. Weitz, Stephen B. Castleberry, John F. Tanner, Jr.
- 260 __ |a Boston, Mass. : |b McGraw-Hill/Irwin, |c c2004.
- 300 __ |a xxvii, 575, [35] p. : |b col. ill. ; |c 27 cm.+ |e 1 CD-ROM (4 3/4 in.).
- 440 _4 |a The Irwin/McGraw-Hill series in marketing
- 500 __ |a Accompanying CD-ROM under title: Act!Express.
- 504 __ |a Includes bibliographical references and index.
- 700 1_ |a Castleberry, Stephen Bryon.
- 700 1_ |a Tanner, John F.