机读格式显示(MARC)

• 000 00966nam 2200301 a 4500

• 001 0000121506

• 003 CAL

• 005 20060927081400.0

• 008 050602s1994 ilua b 000 0 eng

• 010 __ |a 93041069

• 020 __ |a 0256157227 (pbk.)

• 040 __ |a DLC |c DLC |d CUI

• 043 __ |a e------

• 050 00 |a HF5415.12.E8 |b E96 1994

• 090 __ |a F735.03/K19

• 093 __ |a F735.03 |2 4

• 099 __ |a CAL 022001196593

• 100 1_ |a Quelch, John A.

• 245 10 |a Cases in European marketing management / |c John A. Quelch, Kamran Kashani, and Sandra Vandermerwe.

• 260 __ |a Burr Ridge, Ill. : |b Irwin, |c 1994.

• 300 __ |a xiii, 525 p. : |b ill. ; |c 24 cm.

• 440 _4 |a The Irwin series in marketing

• 504 __ |a Includes bibliographical references.

• 650 _0 |a Marketing |z Europe |x Case studies

• 650 _0 |a Marketing |z Europe |x Management |x Case studies

• 650 _0 |a Marketing research |z Europe |x Case studies

• 700 1_ |a Kashani, Kamran

• 700 1_ |a Vandermerwe, Sandra