机读格式显示(MARC)

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• 099 __ |a CAL 022002243435

• 100 1_ |a Aaker, David A.

• 245 10 |a Marketing research / |c David A. Aaker, V. Kumar, George S. Day.

• 250 __ |a 7th ed.

• 260 __ |a Singapore : |b John Wiley & Sons (Asia) Pte. Ltd., |c c2002.

• 300 __ |a xvi, 751 p. : |b ill. ; |c 24 cm.

• 504 __ |a Includes bibliographical references and index.

• 534 __ |p Reprint. Originally published : |c New York : John Wiley & Sons, c2001, |b 7th ed., |z 0471363405.

• 650 _0 |a Marketing research.

• 700 1_ |a Kumar, V.

• 700 1_ |a Day, George S.

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