机读格式显示(MARC)

• 000 01012pam a2200325 i 4500

• 001 0000295115

• 003 CAL

• 005 20190108112400.0

• 008 190108s2016 nyua b 001 0 eng

• 010 __ |a 2014046046

• 020 __ |a 9780077729028 (alk. paper)

• 020 __ |a 0077729021 (alk. paper)

• 040 __ |a DLC |b eng |c DLC |e rda |d SHCD

• 042 __ |a pcc

• 050 00 |a HF5415 |b .G675 2016

• 082 00 |a 658.8 |2 23

• 090 __ |a F713.50/G841(5)

• 093 __ |a F713.50 |2 5

• 099 __ |a CAL 022016023624

• 100 1_ |a Grewal, Dhru, |e author.

• 245 10 |a Marketing / |c Dhruv Grewal, PhD, Babson College, Michael Levy, PhD, Babson College.

• 250 __ |a Fifth edition.

• 260 __ |a New York, NY : |b McGraw-Hill Education, |c [2016]

• 300 __ |a li, 679 pages : |b colour illustrations ; |c 28 cm

• 336 __ |a text |2 rdacontent

• 337 __ |a unmediated |2 rdamedia

• 338 __ |a volume |2 rdacarrier

• 504 __ |a Includes bibliographical references and indexes.

• 650 _0 |a Marketing.

• 700 1_ |a Levy, Michael, |d 1950- |e author.