机读格式显示(MARC)

• 000 01198nam a2200301 a 4500

• 001 0000184270

• 003 CAL

• 005 20090225090900.0

• 008 010924s2003 njua b 001 0 eng

• 010 __ |a 2001052095

• 020 __ |a 0130355496 |c CNY50.00

• 040 __ |a DLC |c DLC |d DLC

• 042 __ |a pcc

• 050 00 |a HF5415.125 |b .L54 2003

• 082 00 |a 658.8/02/0285 |2 21

• 090 __ |a F713.50-39/L728(2)

• 093 __ |a F713.50-39 |2 4

• 100 1_ |a Lilien, Gary L., |d 1946-

• 245 10 |a Marketing engineering : |b computer-assisted marketing analysis and planning / |c Gary L. Lilien, Arvind Rangaswamy.

• 250 __ |a 2nd ed.

• 260 __ |a Upper Saddle River, N.J. : |b Prentice Hall, |c c2003.

• 300 __ |a xxii, 518 p. : |b ill. ; |c 26 cm.

• 500 __ |a Text supplemented by software available free for a year on the Internet or by software which can be purchased, downloaded, and run by users with Windows 95 and Excel 97 and later versions.

• 504 __ |a Includes bibliographical references (p. [481]-497) and indexes.

• 650 _0 |a Marketing |x Data processing.

• 650 _0 |a Marketing |x Decision making |x Mathematical models.

• 650 _0 |a Marketing |x Decision making |x Data processing.

• 700 1_ |a Rangaswamy, Arvind.