机读格式显示(MARC)

• 000 01500nam a2200277 a 4500

• 001 0000210818

• 003 CAL

• 005 20120401100100.0

• 008 120326s2006 caua b 001 0 eng d

• 010 __ |a 2005013495

• 020 __ |a 1412926351 (pbk. : alk. paper) |c CNY55.00

• 040 __ |a SJT |c SJT

• 042 __ |a pcc

• 050 00 |a HM1221 |b .H43 2006

• 082 00 |a 659.2 |2 22

• 090 __ |a C912.3/H438

• 093 __ |a C912.3 |2 4

• 099 __ |a CAL 022006080481

• 100 1_ |a Heath, Robert L. |q (Robert Lawrence), |d 1941-

• 245 10 |a Today's public relations : |b an introduction / |c Robert L. Heath, W. Timothy Coombs.

• 260 __ |a Thousand Oaks, Calif. : |b SAGE Publications, |c c2006.

• 300 __ |a xix, 539 p. : |b ill. ; |c 25 cm.

• 504 __ |a Includes bibliographical references (p. 493-505) and index.

• 505 0_ |a Strategic relationship building : an ethical organization communicating effectively -- History of public relationships -- Managing mutually beneficial relationships -- The value of research -- Elements of planning -- Taking action : strategic messaging -- Evaluation of public relations efforts -- Public relations theory in practice -- Ethical and legal restraints on public relations practice -- Monitoring and managing issues -- Selecting media, technologies, and communication tools -- Publicity, promotion, and writing -- Collaborative decision making -- Building a career -- The future of public relations : globalism and cyberspace.

• 650 _0 |a Public relations.

• 700 1_ |a Coombs, W. Timothy.