机读格式显示(MARC)

• 000 01133cam a2200313 a 4500

• 001 0000180874

• 003 CAL

• 005 20081030151100.0

• 008 840626s1985 caua b 00110 eng

• 010 __ |a 84013172 //r892

• 020 __ |a 0534033539

• 040 __ |c PUL

• 090 __ |a TN/E13

• 093 __ |a G22

• 093 __ |a TN |2 4

• 099 __ |a CAL 022000178525 |a CAL 021999659498

• 100 1_ |a Eastman, Susan Tyler.

• 245 10 |a Broadcast/cable programming : |b strategies and practices / |c Susan Tyler Eastman, Sydney W. Head, Lewis Klein.

• 250 __ |a 2nd ed.

• 260 __ |a Belmont, Calif. : |b Wadsworth Pub. Co., |c c1985.

• 300 __ |a 529 p. : |b ill. ; |c 25 cm.

• 490 0_ |a Wadsworth series in mass communication

• 500 __ |a Rev. ed. of: Broadcast programming, strategies for winning television and radio audiences. c1981.

• 500 __ |a Includes indexes.

• 504 __ |a Bibliography: p. [485]-513.

• 650 _0 |a Television programs |x Planning.

• 650 _0 |a Radio programs |x Planning.

• 650 _0 |a Cable television |x Planning.

• 700 1_ |a Eastman, Susan Tyler. |t Broadcast programming, strategies for winning television and radio audiences.