机读格式显示(MARC)

• 000 01073pam a2200325 a 4500

• 001 0000210669

• 003 CAL

• 005 20120331091000.0

• 008 120323s2006 njua b 001 0 eng

• 010 __ |a 2006015809

• 020 __ |a 0805851097 (cloth : alk. paper) |c CNY50.00

• 020 __ |a 9780805851090 (cloth : alk. paper)

• 040 __ |a DLC |c DLC |d DLC |d SHCD

• 042 __ |a pcc

• 050 00 |a HF6146.I58 |b A38 2006

• 082 00 |a 659.14/4 |2 22

• 090 __ |a F713.8-39/S392

• 093 __ |a F713.8-39 |2 4

• 099 __ |a CAL 022008017877

• 100 0_ |a Schumann, David W.

• 245 00 |a Internet advertising : |b theory and practice / |c edited by David W. Schumann, Esther Thorson.

• 250 __ |a Rev. ed.

• 260 __ |a Mahwah, N.J. : |b Lawrence Erlbaum Associates, |c 2006.

• 300 __ |a x, 516 p. : |b ill. ; |c 23 cm.

• 500 __ |a Rev. ed. of: Advertising and the World Wide Web. 1999.

• 504 __ |a Includes bibliographical references and index.

• 650 _0 |a Internet advertising.

• 700 1_ |a Schumann, David W.

• 700 1_ |a Thorson, Esther.

• 730 0_ |a Advertising and the World Wide Web.