机读格式显示(MARC)

• 000 00797cam a2200277 a 4500

• 001 0000180594

• 003 CAL

• 005 20081029144800.0

• 008 850730s1985 maua b 001 0 eng

• 010 __ |a 83083389

• 020 __ |a 0395357098

• 040 __ |a DLC |c DLC |d PUL |d SCT

• 050 00 |a HF5415 |b .P658 1985

• 082 00 |a 658.8 |2 19

• 090 __ |a F740.2/P945

• 093 __ |a F713.5 |2 4

• 093 __ |a F740.2 |2 4

• 099 __ |a CAL 022000252844

• 100 1_ |a Pride, William M.

• 245 10 |a Marketing : |b basic concepts and decisions / |c William M. Pride, O.C. Ferrell.

• 250 __ |a 4th ed.

• 260 __ |a Boston : |b Houghton Mifflin, |c c1985.

• 300 __ |a xxix, 752 p. : |b ill. (some col.) ; |c 30 cm.

• 504 __ |a Includes bibliographical references and indexes.

• 650 _0 |a Marketing.

• 700 1_ |a Ferrell, O. C.