机读格式显示(MARC)

• 000 00736cam a2200241 4500

• 001 0000180562

• 003 CAL

• 005 20081029141800.0

• 008 981216r19881985gau 0010 eng

• 020 __ |a 0915322692

• 040 __ |c SJT

• 090 __ |a F723/K33

• 093 __ |a F713.5

• 093 __ |a F723 |2 4

• 099 __ |a CAL 022000319246

• 100 1_ |a Kendig, Lana S.

• 245 10 |a Marketing essentials. |p Student guide / |c compiled by Lana S. Kendig.

• 260 __ |a Atlanta, Ga. : |b Life Management Institute LOMA, |c 1985.

• 300 __ |a 251 p. ; |c 28 cm.

• 500 __ |a "To accompany the textbook, Marketing essentials, by Philip Kotler."

• 500 __ |a "FLMI Insurance Education Program."

• 650 _1 |a Marketing.

• 700 12 |a Kotler, Philip. |t Marketing essentials.