机读格式显示(MARC)

• 000 01149cam a2200349 a 4500

• 001 0000190620

• 003 CAL

• 005 20101012094900.0

• 008 030624s2005 ohua b 001 0 eng

• 010 __ |a 2003108966

• 020 __ |a 0324200447 (Student ed. package)

• 020 __ |a 0324221355 (Student ed. core)

• 020 __ |a 0324225180 (Intl. stud. ed. package)

• 020 __ |a 0324225199 (Int.. stud. ed. core)

• 020 __ |a 2900324200446 |c CNY60.00

• 035 __ |a (DLC) 2003108966

• 040 __ |a DLC |c DLC |d DLC |d SCT

• 050 00 |a HF5415 |b .M297453 2005

• 082 00 |a 658.8 |2 22

• 090 __ |a F713.5/H711(3)

• 093 __ |a F713.5 |2 4

• 099 __ |a CAL 022006018238

• 245 00 |a Marketing principles and best practices / |c K. Douglas Hoffman ... [et al.].

• 246 34 |a Marketing principles & best practices

• 250 __ |a 3rd ed.

• 260 __ |a Mason, Ohio : |b Thomson/South-Western, |c c2005.

• 300 __ |a xlii, 598 p. : |b col. ill. ; |c 29 cm.

• 500 __ |a Rev. ed. of: Marketing : best practices. 2nd ed. c2003.

• 504 __ |a Includes bibliographical references and indexes.

• 650 _0 |a Marketing.

• 700 1_ |a Hoffman, K. Douglas.

• 730 0_ |a Marketing.