机读格式显示(MARC)

• 000 00719nam a2200241 a 4500

• 001 0000180575

• 003 CAL

• 005 20081029142900.0

• 008 850627s1986 ohua b 00000 eng

• 010 __ |a 85062011

• 020 __ |a 0538192305 (pbk.)

• 040 __ |c PUL

• 090 __ |a F723/S551

• 093 __ |a F713.5

• 093 __ |a F723 |2 4

• 099 __ |a CAL 022000252849

• 245 00 |a Marketing management : |b a comprehensive reader / |c [edited by] Jaqdish N. Sheth, Dennis E. Garrett.

• 260 __ |a Cincinnati : |b South-Western Pub. Co., |c c1986.

• 300 __ |a x, 1026 p. : |b ill. ; |c 24 cm.

• 504 __ |a Includes bibliographical references.

• 650 _0 |a Marketing |x Management.

• 700 1_ |a Sheth, Jagdish N.

• 700 1_ |a Garrett, Dennis E.