机读格式显示(MARC)

• 000 00836nam 2200265 a 4500

• 001 0000159055

• 003 CAL

• 005 20060926143400.0

• 008 060926s1991 nyuab b 001 0 eng

• 010 __ |a 90045494

• 020 __ |a 0070347573

• 040 __ |a DLC |c DLC |d DLC

• 090 __ |a F713/K51(4)

• 093 __ |a F713 |2 4

• 099 __ |a CAL 022000354879

• 100 1_ |a Kinnear, Thomas C., |d 1943-

• 245 10 |a Marketing research : |b an applied approach / |c Thomas C. Kinnear, James R. Taylor.

• 250 __ |a 4th ed.

• 260 __ |a New York : |b McGraw-Hill, |c c1991.

• 300 __ |a xxi, 856 p. : |b ill. (some col.), maps ; |c 25 cm.

• 440 _0 |a McGraw-Hill series in marketing

• 504 __ |a Includes bibliographical references and indexes.

• 650 _0 |a Marketing research.

• 650 _0 |a Marketing |x Management.

• 700 1_ |a Taylor, James R. |q (James Ronald), |d 1938-