机读格式显示(MARC)

• 000 00959cam a2200265 a 4500

• 001 0000295166

• 003 CAL

• 005 20190114093200.0

• 008 190108s2012 maua 001 0 eng

• 010 __ |a 2011053284

• 020 __ |a 9781422143568 |q (hbk. : alk. paper)

• 020 __ |a 1422143562 |q (hbk. : alk. paper)

• 040 __ |a DLC |b eng |c DLC |d IG# |d BTCTA |d BDX |d YDXCP |d OCLCO |d CDX |d IEP |d ORX |d HKP

• 090 __ |a F713.55/S121

• 093 __ |a F713.55 |2 5

• 099 __ |a CAL 022015023395

• 100 1_ |a Sachs, Jonah.

• 245 14 |a Winning the story wars : |b why those who tell--and live--the best stories will rule the future / |c Jonah Sachs.

• 260 __ |a Boston, Mass. : |b Harvard Business Review Press, |c c2012.

• 300 __ |a viii, 264 p. : |b ill. ; |c 24 cm.

• 504 __ |a Includes bibliographical references (p. 241-249) and index.

• 650 _0 |a Marketing |x Social aspects.

• 650 _0 |a Storytelling |x Psychological aspects.

• 650 _0 |a Consumers |x Psychology.

• 650 _0 |a Social media.