机读格式显示(MARC)

• 000 00685nam a2200241 a 4500

• 001 0000180561

• 003 CAL

• 005 20081029141700.0

• 008 860417s1987 maua b 00110 eng

• 010 __ |a 86081102

• 020 __ |a 0395357101

• 040 __ |c PUL

• 090 __ |a F723/F382(5)

• 093 __ |a F713.5

• 093 __ |a F723 |2 4

• 099 __ |a CAL 022000208602

• 100 1_ |a Pride, William M.

• 245 10 |a Marketing : |b basic concepts and decisions / |c William M. Pride, O.C. Ferrell.

• 250 __ |a 5th ed.

• 260 __ |a Boston : |b Houghton Mifflin, |c c1987.

• 300 __ |a xxx, 766 p. : |b ill. (some col.) ; |c 26 cm.

• 504 __ |a Includes bibliographical references and indexes.

• 650 _0 |a Marketing.